PROCESS

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Together with our clients, we breathe life into ideas and go all the way from initial concepts to functional virtual prototypes. The memorable and at the same time emotional form and design language, the structurally optimized and material-efficient design as well as the manufacturing implementation of the product are created step by step during this iterative product development process. 

The building blocks of this micro cycle can range from understanding, observing and defining the point of view, to ideation, developing and testing virtual prototypes. At the end of such a cycle, the task is to reflect on the knowledge gained with regard to product design, engineering, manufacturing and sustainability and to incorporate them in the best possible way into the ongoing concept detailing. 

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UNDERSTAND

PRODUCT AND DESIGN STRATEGY

RESEARCH

INTERVIEW

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OBSERVE

BENCHMARKING

TREND RESEARCH

EMPATHY MAP / PERSONA

CUSTOMER JOURNEY

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DEFINE POINT OF VIEW

STATE THE PROBLEM TO BE SOLVED

SPECIFICATIONS

 

DEFINE VIRTUAL SITUATION

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IDEATE

WORKSHOP - CREATIVITY METHODS

IDEATION & EXPLORATIVE SKETCHING

GENERATIVE DESIGN - TOPOLOGY (SKO)

COMPUTER AIDED OPTIMIZATION (CAO)

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PROTOTYPE

DESIGN SKETCHING

3D SKETCH MODELING (VR)

COMPUTER AIDED DESIGN (CAD)

2D- & 3D-RENDERING

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TEST

DESIGN-ACCOMPANYING SIMULATION

DETAILED STRUCTURAL SIMULATION 

HARDWARE PROTOTYPE TESTING