PROCESS
Together with our clients, we breathe life into ideas and go all the way from initial concepts to functional virtual prototypes. The memorable and at the same time emotional form and design language, the structurally optimized and material-efficient design as well as the manufacturing implementation of the product are created step by step during this iterative product development process.
The building blocks of this micro cycle can range from understanding, observing and defining the point of view, to ideation, developing and testing virtual prototypes. At the end of such a cycle, the task is to reflect on the knowledge gained with regard to product design, engineering, manufacturing and sustainability and to incorporate them in the best possible way into the ongoing concept detailing.
UNDERSTAND
PRODUCT AND DESIGN STRATEGY
RESEARCH
INTERVIEW
OBSERVE
BENCHMARKING
TREND RESEARCH
EMPATHY MAP / PERSONA
CUSTOMER JOURNEY
DEFINE POINT OF VIEW
STATE THE PROBLEM TO BE SOLVED
SPECIFICATIONS
DEFINE VIRTUAL SITUATION
IDEATE
WORKSHOP - CREATIVITY METHODS
IDEATION & EXPLORATIVE SKETCHING
GENERATIVE DESIGN - TOPOLOGY (SKO)
COMPUTER AIDED OPTIMIZATION (CAO)
PROTOTYPE
DESIGN SKETCHING
3D SKETCH MODELING (VR)
COMPUTER AIDED DESIGN (CAD)
2D- & 3D-RENDERING
TEST
DESIGN-ACCOMPANYING SIMULATION
DETAILED STRUCTURAL SIMULATION
HARDWARE PROTOTYPE TESTING